Here are some of the most popular beauty influencers right now:

  1. Daisy Keech: Daisy is an American fitness model, TikTok star, and social media influencer who first rose to fame on Instagram for her fitness posts. She co-founded the Hype House, a TikTok collective and physical house where some of the app’s top influencers collaborate on content1.

  2. Addison Rae: Addison is an American social media personality, dancer, and singer. She is best known for her TikTok videos, which have earned her over 80 million followers on the platform1.

  3. Bella Poarch: Bella is a Filipino-American social media personality, singer, and rapper. She is best known for her TikTok videos, which have earned her over 80 million followers on the platform. She has also released several singles, including “Build a Bitch” and "Inferno"1.

  4. Desi Perkins: Desi is a former makeup artist turned entrepreneur. She shares in-depth makeup tutorials, covering everything from attaining the perfect smoky eye to achieving an effortless glow. She has over four million Instagram followers2.

  5. Huda Kattan: Huda is an Iraqi-American makeup artist, beauty blogger, and entrepreneur. She is the founder of Huda Beauty, a cosmetics line that offers a wide range of products, including lipsticks, eyeshadows, and foundations. She has over 50 million followers on Instagram3.

  6. James Charles: James is an American makeup artist, YouTuber, and social media personality. He is best known for his makeup tutorials and reviews, which have earned him over 25 million subscribers on YouTube4.

  7. Nikkie de Jager: Nikkie is a Dutch makeup artist and YouTuber. She is best known for her makeup tutorials and reviews, which have earned her over 13 million subscribers on YouTube4.

  8. Jeffree Star: Jeffree is an American entrepreneur, makeup artist, and YouTuber. He is the founder of Jeffree Star Cosmetics, a cosmetics line that offers a wide range of products, including lipsticks, eyeshadows, and highlighters. He has over 16 million subscribers on YouTube4.

  9. Jackie Aina: Jackie is an American beauty YouTuber and social media personality. She is best known for her makeup tutorials and reviews, which have earned her over 3 million subscribers on YouTube4.

  10. Manny Mua: Manny is an American makeup artist, YouTuber, and social media personality. He is best known for his makeup tutorials and reviews, which have earned him over 4 million subscribers on YouTube4.